Tel: 01362-684166 Mob: 07879-080254 E-mail: contact@smartchoicetaxis.co.uk

We are a family run taxi company operating in Norwich and across Norfolk. We have over 50 year's combined experience driving and controlling taxis for some of the biggest firms in Norfolk. We decided to break away from the big companies and start up on our own. It means we can provide you with a better, more personalised service.

We may not be the biggest but we are certainly aiming to be the best!

Our drivers all have a minimum of five year's experience and have all been CRB checked. We only take on the best, ensuring you only ever receive the best possible service.


We specialise in airport/seaport taxi transfers as well as corporate accounts and long distance travel.

Our cars are fully air-conditioned and maintained to the highest of standards. We only use genuine parts and accredited garages; your safety is one of our top priorities.

We have a wide range of vehicles including executive, saloons, estates and minibuses. Some even come with WIFI!

We can also provide wedding packages through our sister company Eternity Cars UK. We use vintage and executive cars to add that special touch to your big day.


Octavia Estate Car

Superb Saloon Car

Mini Bus

Executive & Weddings


Booking could not be easier. Just give us a call, text or email anytime day or night, someone will always be more than happy to assist you.

Make the Smart Choice and give us a call today!


Tel: 01362-684166 Mob: 07879-080254 E-mail: contact@smartchoicetaxis.co.uk

Smart Choice – The Better Way To Travel


Far more than your average taxi company. A well run family business with real personal values. More like a chauffeur service, excellent polite helpful and friendly staff always going that extra mile. Thanks for looking after me I always feel in safe hands with your drivers. Contract customer Karen kettless Head of application services. Xxx
- Karen Kettless

Used Smart Choice Friday night for a trip back from Norwich after midnight and the service was brilliant, driver was first class and really friendly, will definitely be using again and highly recommend.
- Tristan Defew

Great Service, arrived on time and very friendly, a thank you to all the staff who made my journey a pleasure
- Esther Thompson

Great service always happy to go that bit more
- Eternity Cars

Organised and efficient would definitely recommend x
- Cindy Vincent Berk


Smart Choice Taxis take the privacy of customer data very seriously. We have extensive measures in place to ensure that the highest standards and procedures are always adhered to.

Smart Choice will never pass on customer data to third parties. Any data we hold is solely used to improve customer services.

The information we hold on customers who book taxis with us is as follows:

Telephone number: To improve the booking procedure.

Pickup address history: To improve the booking procedure.

Destination: To improve the booking procedure.

Journey history: For customer safety.

Email address: To allow for journey receipts/queries.

The council rules and regulations say that we must hold all journey information, including the details of the driver who undertook the journey for a minimum of six months (could be longer depending on local licensing laws). Any information we legally need to hold for licensing purposes will be held in accordance with the rules and regulations.

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